What is brand activation?

The very best brands form a deep, meaningful connection with their audience. What better place to showcase all your brand has to offer than Victoria Warehouse? Our large, flexible venue allows for your brand’s vision and values to come to life in a way that resonates. Whatever your grand plans may be, we offer the platform to make your vision a reality.

Brand activation is a campaign, event or interaction with customers in which your brand can create and maintain long-lasting connections with your audience. It is important to note that brand activation marketing relates to a specific event, as opposed to the overall branding strategy of your company. Brand activation events are useful to target potential new audiences and those with prior knowledge of your brand to learn more about your values.

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Examples of brand activation marketing

Brand activation is used by all of the biggest brands in the world to connect with their target audience. Looking at their successes illustrates why brand activation marketing should be an important consideration for your brand.

The sky's the limit when it comes to creativity for these kinds of events, and our facilities have the space and resources to put you on the map.

Here are just some examples of the amazing brand activation projects we have housed at The Victoria Warehouse:
The ABinBev Beer Festival 
Coors: The Manchester Experience
connective3 Up North Marketing Festival

Victoria Warehouse - the perfect brand activation agency

Victoria Warehouse is one of the leading venues in the UK for brand activation events, based in the heart of Manchester City Centre with excellent transport links. Our open plan layout is ideal for all kinds of brand activation activities, and we are happy to support your vision. Our facilities have been trusted by some of the world’s biggest brands.Join global brands that have trusted Victoria Warehouse as the base for your brand activation event.

We look forward to hearing the incredible ideas you have in store, and can’t wait to work with you to make your concept a reality!