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Hosting a successful, urban-themed fashion event: Our top tips.

Wednesday 31st January 2024

Whether you’re launching a new collection, celebrating an impressive milestone, rewarding teams, or hosting buyers, combining the worlds of fashion and events can provide the perfect opportunity to showcase creativity at its finest.

Following all the excitement around the Chanel Metiers D’Art fashion show which took place in the gritty (rainy) streets of Manchester’s Northern Quarter, this got us thinking,,. Hosting a fashion event in an industrial setting can open a whole new realm of possibilities, especially if you decide on a unique, urban style venue.

Transforming a raw and edgy space into a mesmerising runway for style to unfold takes a visionary mindset and perfect planning. We’ve been lucky enough to have hosted events for fashion legends: Gap, Adidas, Topshop, New Look, BooHoo, Tommy Hillfiger, M&S and JD Sports, and so we’ve seen plenty of variety when it comes to creating unforgettable experiences for these forward-thinking brands.

Read our industry tips on curating a truly memorable fashion event amidst the rugged charm of an urban, industrial venue.

Embrace a unique venue

Make a unique, urban setting the focal point of your event. Think exposed brick walls, steel pillars, and ambient lighting. Develop a cohesive theme that aligns with the setting and the brand. This could involve incorporating elements like iconic cityscape visuals, or a raw, edgy vibe into the event’s overall design and concept.

Go all out on the lighting

Experiment with dramatic lighting to enhance the atmosphere. Work with a production team to craft something truly spectacular. Incorporate industrial-style fixtures, string lights, or spotlights to create a visually striking ambience.

Interactive Installations

Integrate interactive installations or art pieces that engage attendees and align with the industrial theme. This could include sculptures, digital displays, or immersive experiences that add an extra layer of excitement.

Engage with local talent

Each location or city is a hub of creativity (especially Manchester), so tap into the local talent pool. Collaborate with emerging designers, artists, or musicians to add a touch of authenticity to your event. Not only does this showcase the vibrant local scene, but it also provides a platform for up-and-coming talent.

Alternative entertainment

Include alternative forms of entertainment, such as live art installations, industrial-themed performances, or multimedia displays. This can captivate the audience and contribute to the overall immersive experience.

Think sustainable

Embrace sustainable practices in event planning. Consider eco-friendly decor, promote responsible waste management, and collaborate with brands that align with sustainable fashion principles.

Host an afterparty!

Keep the momentum going by hosting an afterparty right at the venue. Experts in partying, Victoria Warehouse has ample space to let your hair down and celebrate the success of your event. A DJ, dance floor, and a few surprises will ensure your guests talk about your afterparty for weeks to come.


Here at Victoria Warehouse, we have multiple spaces of different shapes and sizes that can be transformed for shows, runways and conferences that offer a unique and different setting. With its industrial charm, adaptable spaces, and experienced event team, your fashion showcase is bound to be the talk of the town.

If you’re on the quest for the perfect venue to host your next event, look no further than our iconic warehouse. For more information, get in touch. Call us on 0161 974 1200 or email us at

While you wait, why not take a virtual tour of our spaces?

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