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Manchester FAM Trip success: A journey of discovery with creative event agents

Wednesday 14th August 2024

Welcome to Victoria Warehouse, a versatile and historic venue in Manchester.

Our vibrant spaces are dedicated to setting the scene for the shows, conferences and events that make Manchester a worldwide destination. Hardworking and full of character, we live up to the Mancunian reputation.

When we invited 50 creative event agents from London and across the UK to experience Manchester, we knew we wanted to make it epic. 

Over the course of two days, we showcased the very best our city has to offer taking our guests on a journey of discovery and creative inspiration.

And what an incredible trip it was. Led by our passionate sales team, we collaborated with an array of different venues, suppliers, and partners to demonstrate why our vibrant city stands out as THE go-to destination for events.

Intrigued as to what we got up to? Here’s what’s happened…

Day One

After arranging travel for all our delegates, we were there to welcome everyone at Manchester Piccadilly. From there, we headed to Manchester Central. Marketing Manchester greeted us with their ‘Welcome to Manchester’ introduction, followed by a venue tour and a healthy lunch.

Our delegates checked into their hotels, The Reach at Piccadilly or Hyatt Regency before heading to the ABC Buildings. Here, guests enjoyed canapés, drinks, and the opportunity to explore the versatile spaces.

A surprise treat on the schedule… From Castlefield, we took everyone on a canal cruise from the city centre to Trafford, think DJ, vibey tunes and flowing drinks – not a bad arrival to Victoria Warehouse.

After a walkaround of our industrial and iconic event spaces, it was time to get the party started!

When we say The Tobacco Stores look spectacular, it’s a huge understatement. The space was dressed and lit to perfection thanks to the incredible work of partners Sterling Event Group, Options Greathire, and Verdure Floral. We were proud to WOW our guests as they entered the room.

 

The evening kicked off with a margarita reception, a quick address from Victoria Warehouse General Manager Tom and an inspiring venue showreel. Guests enjoyed a delicious four-course dinner while entertained by the sensational Elements girl band who got everyone up dancing by the end of the night.

 

Day Two

The second day began with breakfast at the hotels, after which we took our guests to Aviva Studios for the immersive ‘Sweet Dreams’ exhibition. Next was a visit to the ‘Theatre of Dreams’, Manchester United’s Old Trafford for a stadium tour.

To conclude our two-day journey, we headed to Depot Mayfield, a former railway station turned arts and events space for a venue visit. The experience was perfectly rounded off with frozés in the Manchester sunshine at Freight Island, an ideal end to an exhilarating schedule.


These two days were a brilliant showcase of what it’s like here in Manchester for events and hospitality. With a legacy of sport, culture, music, and community spirit, Manchester has proudly earned its status as a cultural and creative hub, and it deserves to be in the spotlight. A huge thank you to the partner venues and suppliers who helped us demonstrate why our city is THE best destination for events. 

At Victoria Warehouse, we’re dedicated to setting the stage for events, conferences, shows and experiences that put Manchester on the global map. 

Our sales team, who curated this fantastic trip, are always ready to help you plan and envision your creative experience in our spaces. Contact us today to find out how we can bring your next event to life.

 

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