Launch Party Space Manchester

The moment’s arrived. The service or product you’re offering is set to change the face of your industry – not only for a current audience, but an entirely new one too. Your impact needs to be driven as deeply as possible.

Victoria Warehouse can facilitate product launches that put your name on top. With our unique Manchester venue with over 4,500m2 of flexible space, there are no obstacles to your dream launch, from a press reveal for 50 to a full-venue brand experience for 5,000. Anything is possible for a sense of occasion: the kind that sears itself into the memory long after the doors have swung shut.

Why choose Victoria Warehouse as your product launch venue?

There’s 4,533m2 of event space to explore, use, and customise. Thanks to our industrial heritage, the Warehouse is fit for any purpose, including a state-of-the-art product event.

• Scale and flexibility: one venue that works for an intimate press launch, a dealer reveal, or a 5,000-guest public showcase.
• Drive-in access: bring vehicles and large products straight into the Cotton Sheds for reveals and car shows
• Production built in: lighting, AV, and staging handled in-house, plus The Manchester Screen for big-screen reveals and presentations.
• Photogenic by design: exposed brick and cast-iron columns give content creators and press and backdrop that looks nothing like a hotel ballroom. It’s also a working film and shoot location.
• Easy to reach: free on-site parking and close transport links, in a location just minutes from Manchester city centre. See how to get here.

Brands that have launched at Victoria Warehouse

We’ve worked with some of the most inimitable brands in the world – car shows by Audi, a legendary Uber showcase, and events for Adidas, Gap, GHD, SEAT, and iCandy… and they are backed by lighting, AV, and impeccable design that’ll make your brand the icon it deserves to be.

Shed A along has hosted events for Nike, Heineken, Jeep, The Northern Powerhouse Partnership, and BBC Radio 6 Music Festival.

Our product launch event spaces

The Cotton Sheds form the centre stage of a catwalk, drive-in, or speaking platform – whatever experience you’re hoping to craft. Elsewhere, delegates can break out to our adjoining rooms (Sheds B to G) for more stands and platforms, from the 172m2 Shed D for press interviews to the 686m2 Shed B for a second stage. The VIP Mezzanine overlooks Shed A for 800 guests at a standard reception.

For more intimate spaces, The Bays are perfect for a gala meal or drinks reception, whilst The Cellars can deliver the entertainment, managed by Victoria Warehouse’s event specialists.

• The Cotton Sheds (up to 5,000 guests): ideal for the main reveal, keynote, catwalk, or a vehicle drive-in, alongside product demos, brand stands, breakouts, press interviews, catering, and exhibition space.
• The Bays (up to 400 guests): ideal for a launch dinner, VIP hospitality, or a gala meal.
• The Cellars (up to 300 guests): ideal for an after-party, entertainment, or press previews.
• The Tobacco Stores (up to 1,000 guests): ideal for a standalone launch.

How much does it cost to hire a product launch venue in Manchester?

Every launch is different, so we price to your brief. Your quote will depend on the spaces you use, your guest numbers, day of the week, production and catering. Tell us your date and headcount, and we’ll send a tailored quote.

Accessibility

We want every guest to experience your launch. Victoria Warehouse offers step-free access to our main event spaces, accessible toilets and accessible parking bays. If any of your guests have specific access needs, let your event manager know, and we’ll plan around them.

Planning support from first brief to launch day

Our team can handle any request; in fact, no matter the size or nature of your launch. We’ll build it all to your satisfaction, from floor plan strategies to top-class catering. Your dedicated event manager will help with site visits, floor plans, supplier coordination, production scheduling, and load-in, and will be on site on the day to handle last-minute changes.

The same team and facilities have hosted conferences, networking events, and awards dinners at every scale, so you can book the right venue with confidence and focus on a successful event.

Planning a trade show alongside your launch? See our exhibition spaces.